🌍 Professional Profile
Scarlett Guadamuz Amador is a senior international consultant in communication, training, and brand development, recognized for her ability to structure global strategies for business positioning and growth.
Born in Nicaragua and holding Spanish nationality, she has built a solid career in digital marketing, corporate strategy, and executive training, collaborating with companies, institutions, and international organizations on projects with high social and technological impact.

Her approach combines the analytical vision of a global strategist with the pedagogical sensitivity of an accredited trainer, enabling her to design communication and learning systems tailored to diverse business and cultural environments.
She currently collaborates with Aglaya Global LLC (Florida, USA) as International Director of Communication and Strategy, leading the development of global communication plans, branding, digital expansion, and professional training programs for projects such as the Centinela Movement, GuardianGO, and GuardianGO Child.

Her leadership and expertise have established her as a key figure in the company’s international expansion, contributing to the growth of Aglaya Global LLC as one of the most innovative emerging enterprises in the fields of security, social technology, and purpose-driven communication.

💼 Professional Experience

International Director of Communication and Strategy – Senior Consultant at Aglaya Global LLC (Miami, Florida, USA)
2025 – Present
• Leads the international communication, positioning, and corporate reputation strategy of Aglaya Global LLC.
• Coordinates multidisciplinary teams across Spain, Latin America, and the United States, overseeing the implementation of brand expansion and institutional communication plans.
• Heads executive and corporate training programs for professionals, institutions, and partner companies, promoting the “Communication with Purpose” model.
• Develops the brand architecture of the group’s main projects — Centinela, GuardianGO, and GuardianGO Child — consolidating their global identity.
• Represents the company at international forums, institutional meetings, and innovation and social technology events.
• Leads strategic partnership initiatives with governments, universities, and international organizations, strengthening the expansion of prevention and security programs.

International Consultant in Strategic Communication and Training
2014 – Present
• Works as an independent consultant for companies and institutions in Europe and Latin America, specializing in brand positioning, professional development, and international expansion strategies.
• Designs and delivers executive training and leadership programs in communication, interpersonal skills, educational innovation, and digital reputation.
• Develops communication and cultural transformation plans for organizations undergoing restructuring or internationalization processes.

Director of Communication and Training – Aglaya Creativos (Spain)
2017 – 2024
• Led the global communication, marketing, and training strategy for the Centinela Bracelet and the Centinela Movement.
• Strengthened the brand’s presence across Europe and Latin America through large-scale institutional and social campaigns.
• Developed educational materials, prevention campaigns, and training content used by public institutions, universities, and private organizations.
• Directed the digital transformation and online positioning process, achieving international recognition for Centinela as a pioneering brand in prevention and safety.

🧠 Specialization and Academic Background
• Certified Trainer in Spain, specialized in the design and development of training programs, instructional planning, educational innovation, and digital learning.
• Expert in Digital Strategy, Social Media, and Global Communication, focused on building institutional reputation and brand leadership.
• Official validation of international studies in Spain, recognized under the European educational framework.

She has complemented her education with certifications in leadership, training design, educational innovation, and institutional communication, consolidating a comprehensive profile that integrates education, strategy, and corporate communication.

💼 Strategic Contribution to Aglaya Creativos and the Centinela Movement

Over the past three years, Scarlett Guadamuz Amador has been a key figure in the evolution of Aglaya Creativos (Spain), leading critical areas such as product development, brand positioning, institutional relations, sales, and after-sales management.
Under her leadership, the Centinela Bracelet evolved from a preventive technology device into the foundation of an international ecosystem of social innovation—today known as the Centinela Movement.

Her strategic vision and ability to coordinate global operations have made it possible to establish expansion protocols, communication frameworks, and quality-control standards that ensure brand consistency and credibility across every country where Centinela operates.
Currently, Scarlett Guadamuz serves as the Global CEO of the Centinela Movement, overseeing and monitoring all institutional actions, communication campaigns, and international advancements of the project.
Her role is essential to the global consolidation of the movement, bringing together leadership, empathy, brand vision, and strategic direction—qualities that have been decisive in the success of Aglaya Global LLC and its international divisions.

🧩 Key Projects
✅ “La Familia Tectónica” – Educational program for children on seismic risk management, developed in collaboration with international organizations and implemented in school curricula across Latin America.
✅ “Managua Limpia” – Environmental and cultural initiative internationally awarded for its innovation and sustainable social-impact model.
✅ Centinela Academy – Digital training program developed by Aglaya Global LLC to promote education in safety, equality, and human rights.
✅ Centinela Executive Prevention and Training Programs – Design and implementation of international awareness campaigns on spiking prevention and anti-violence education, aimed at universities, public institutions, and security agencies.

🎯 Key Competencies
• International corporate communication management
• Global strategy, positioning, and branding
• Executive training and pedagogical leadership
• International project management
• Intercultural communication and institutional relations
• Innovation in digital marketing and business expansion
• Development of corporate training programs
• Social responsibility and purpose-driven communication

🏆 Recognitions and Achievements
Scarlett Guadamuz has been recognized for her participation in projects supported by the United Nations, the International Red Cross, and various educational and governmental institutions for her innovation in communication, female leadership, and purpose-driven education.
Her work has directly contributed to the international consolidation of Aglaya Global LLC as an organization that unites technology, education, and social security, generating impact and transformation on a global scale.